Create attention
keeping stories
Consistently and reliably add value to your story… and yourself.
Increase interest, engagement and results.
Classes for every level of storyteller
StoryCraft combines the age-old storytelling traditions perfected by Hollywood, the science impacting story’s power on the brain and compelling successful uses by brands.
Honed by Hollywood.
Built for Brands.
Intro
Core
Advanced
Stories add value. There’s research that backs that up. And the longer someone engages with the story, the more likely they are to buy in to the story. Again, research.
But the reality of doing so is harder than it appears.
These courses not only identify the elements that make stories memorable and effective. They provide insights into how to use them in a simple and easy way. Not hard.
In each class, we identify and define the value of a concept, showcase that concept with examples from history and Hollywood, see how brands have successfully brought the concept to life and then provide a tool/exercise to help you work with the concept.
You’ll come away with a reliable process that you can start applying right from the get go.
Evolutionize: the stories we tell now
The storytelling tradition evolved from cave dwelling to tik tok. The story types haven’t. This introductory course clarifies how to simply Evolutionize your stories using these archetypes.
Intro
Bottled lightning: electrify your story
Our most popular. Crafting a great story shouldn’t be nearly impossible. Or lucky. This 4-part course teaches how to optimize the conditions for lightning to strike.
Core Curriculum
Tighter briefs: let loose the creativity
Who likes to be befuddled or uninspired when given a work assignment? Nobody, right? This course aims to remove confusion, streamline a process and unleash creativity.
Advanced Elective
Meet your teacher
I ensure we tell meaningful and impactful branded stories that resonate with audiences in an emotionally relevant way.
I am a producer whose work screened at the Sundance Film Festival and earned top 5 TV ratings. My agency work won prestigious industry awards and “Best in Class" distinctions.
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What Students Are Saying..
BECKY HONEYMAN
"The techniques shared have changed the way our team approaches narrative development, whether for a bylined article or a creative campaign"
ANNA SINGLETON
"I've been in the business a long time, yet the course presented fresh ideas that had me thinking in new ways."
STEVE CODY
"Barrett was inspiring and his content provided something for each of our team members to learn from. He got us all thinking differently."
DENNIS COGBILL
"The way you put the whole thing together is incredibly smart and the tools are really useful."
GREG MONDSHEIN
"We have drawn on techniques from this course for almost every new business opportunity since and won the vast majority"