Meet Your Storytelling Expert
Bio & Mission
When I began producing brand films, I relied so many times on my gut. But, success felt like capturing lightning in a bottle. One story would click with audiences. Another wouldn’t. Why? I needed to understand better.
So, I took a fresh look at my film school training. I researched the neuroscience of emotion, attention and story. And I analyzed winning Cannes, SABRE, and Emmy branded campaigns. I distilled all that knowledge and wisdom into some simple concepts that form the basis of the courses I teach.
I’ve worked with iconic brands such as: Heineken, Lysol, Microsoft, KPMG, Moody’s, BMW, Audi, Mercedes-Benz, Celebrity Cruises, Embassy Suites, Hilton Garden Inn, Bank of America, The Hartford, Almond Breeze, KFC, GoGoSqueez, Nivea Men, Sonicare, Philips Avent, Norelco, PPG, Merial, Amgen, Eli Lily, Chevrolet and GM.
And I’ve collaborated with agencies such as: Edelman, Ketchum, MBooth, Highwire, Peppercomm, Locust Street Group, Access, SourceCode, Inhance Digital and Daggerwing Group.
Nothing beats the rush I feel when I witness the proverbial lightbulb moment... as when I sense that a concept I’ve shared hits home with a student. Or an insight spins the creative wheels. That feeling energizes me.
