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Getting into a creative groove is like a runner’s high... without the bad knees. So says Producer and Editor Ayser Salman. While editing...

The pandemic changed the way many work. Especially those in the creative industry. Understood is a non-profit dedicated to guiding and...

What Were You Thinking? is a podcast where a brand or agency creative looks back at the creation of a single piece of branded content or...

The Los Angeles Rams spent big time to win the Super Bowl this year. How about the advertisers spending big? In his latest vlog, Barrett...

Nearly 50 years ago this week, production ended on a movie that would become part of the biggest fail in branded content history. It...

“Dumbing down” your content doesn’t insult your audience, it makes it easier for them to grasp your message. In his latest vlog, see how...

Learn some tips to create compelling branded content and brand storytelling

Having trouble finding focus during COVID? Too many interruptions? A trip to my vegetable garden and hearing my Italian...

We just got back from Cannes Lions and learned a ton of interesting things about effective creative from James Hurman and Peter Field on...

Can't teach an old dog new tricks? Not true! One of the lessons from the pandemic is that you can learn new things. In the video below,...

Smiles are uniquely human. Faked smiles lack that genuine sparkle of humanity. To help spread the “social distancing” message some brands...

Trying to create content in a rush can be a bit like packing in a hurry. You grab what’s handy and you know “works.” Here are some tips...

You say your audience loses interest? Is their attention span that of a goldfish? We offer tips on how to quickly grab and keep attention...