Core Curriculum
SC 101 - Bottled lightning: electrify your story
Overview:
Catching lightning in a bottle is a long shot. Creating stories and brand content that adds value by grabbing and holding your audience’s attention shouldn’t be a long shot. Learn how to consistently and reliably add meaningful value in this 4 part course.
Class 101.1: Achtung, baby!
It’s the (attention) economy, stupid. Learn how to grab those eyes and ears.
Class 101.2: Bore no more
No one likes a boring story. No one. Learn how to keep them interested.
Class 101.3: Essential essence
Digital, AI, machines. All ones and zeroes. Learn how to connect one to one as a human.
Class 101.4: Hugs, not shrugs
People make gut decisions. Learn how to feed that gut.
Advanced Elective
SC 201 - Evolutionize: the stories we tell now
Overview:
Storytelling evolved from basic utilitarian stories and myths into stories about the norms, rules and expectations in a given society. Basic types of stories or plots emerged and evolved to the 7 archetypes we have today.
In this class we:
• Explore the elements and structure of the 7 types
• Showcase examples from literature and Hollywood
• Give rules and tips when applying to your branded story
Advanced Elective
SC 301 - Tighter briefs: let loose the creativity
Overview:
Well-written creative briefs just fit and feel better. Poorly written briefs get twisted. They ride high and too many ideas get wedged in.
There's a disconnect between communicators/marketers/strategists and the creative team. Most believe that the briefs they write contain concise language that provides clear strategic direction. However, only 7% of creatives would agree.
The Tighter Briefs course aims to remove confusion, streamline a process and inspire creativity. Getting it “right” will result in less process churn(which saves money), an improved relationship and killer work.
Advanced Elective
SC 302 - Get Sassy: story structure as a strategy
Overview:
A good narrative structure holds attention from start to finish. So should a good campaign. We’ll apply the storytelling narrative structure to the marketing/sales funnel and help determine a different way of thinking about strategy.
Move beyond being a one hit wonder and engage the audience strategically over and over.
Advanced Elective
SC 303 - Breaking Bland: neurophysics of story
Overview:
There's a disconnect between communicators/marketers/strategists and the creative team. 80% of marketers believe that the briefs they write contain concise language that provides clear strategic direction. However, only 7% of creatives would agree.
The Tighter Briefs course aims to remove confusion, streamline a process and inspire creativity. Getting it “right” will result in less churn in the creative process, fewer rounds (which saves the client money), an improved client/agency relationship and killer work.
next session
coming soon!!
Advanced Elective
SC 304 - Storyselling: good in a room
Overview:
A good narrative structure holds attention from start to finish. So should a good campaign. We’ll apply the storytelling narrative structure to the marketing/sales funnel and help determine a different way of thinking about strategy.
Move beyond one hit and engage the audience strategically over and over.
next session
coming soon!!